The Indian government plans to restore the standards of cleanliness and hygiene in the tourism industry in a revolutionary move. The ‘Swachhata (cleanliness) Rating Framework,’ is a unique method to evaluate tourism companies based on sanitation and hygiene practices. This initiative aligns with the ‘Travel for Life’ concepts, which are an important component of the Sustainable Tourism Policy. It aims to ensure that each establishment in India is perfectly clean and hygienic.
This innovative approach will apply to businesses of all sizes, with a continuous focus on cleanliness and hygiene in both their premises and surroundings. Ratings will be given based on extensive measures, including waste disposal methods. The plan is to give preference to cleanliness for all Indian tourist locations.
Sustainable Tourism Sector for a Better Future
While the framework is still being developed, the Tourism Ministry is actively working with numerous ministries and stakeholders. This approach guarantees that the Swachhata Rating Framework is inclusive and effective, as such benefiting both travelers and tourism companies.
Also Read: Benefits of Sustainable Tourism
In addition to the cleanliness revolution, India is working extensively to match policy with the ever-changing needs of the sustainable tourism industry. This modification is the result of a collaborative effort by the government, industry, state governments, and travelers themselves. The new policy is expected to be introduced by the end of the fiscal year 2024, ensuring a brighter future for Indian tourism.
India to Become Ideal Vacation Spot
The rich culture of India, spiritual pilgrimage sites, and magnificent eco-tourism experiences will be the primary attractions. This initiative guarantees that India continues to be a top choice for travelers looking for a complete travel experience.
Also Read: Spiritual Tourism in India
Despite the challenges faced by the COVID-19 pandemic, India’s tourism industry has successfully rebounded. Tourist arrivals currently exceed approx 80% of pre-pandemic levels, and the future looks even better. Inbound travel to India is increasing, with tourists venturing to discover a greater range of sites. The aim of this initiative is to promote India as a year-round tourist destination, spotlighting the country’s myriad offerings, which range from bustling cities to calm nature.
Get ready for sustainable tourism which will change the way you travel. Discover the allure of India, where culture, spirituality, and nature join together that provide travelers an ultimate vacation time.
