Role of Artificial Intelligence in Revolutionizing the Tourism Industry



Artificial Intelligence is the future! This technology has been transforming processes, easing tasks and making immense changes in how things are done across various industries. It is not just reshaping things in the IT sector but AI is playing a significant role in revolutionizing an array of businesses and organizations.

And the travel industry is not left behind. As the tourism sector is accepting future technologies, there have been a lot of improvements. Be it the increase in use of travel apps by tourists or use of artificial intelligence by businesses to organize various processes. 

Blockchain technology has made payments more secure while there are chances that Metaverse will further enhance travel by offering tourists with immersive experiences. Likewise, AI has also been making travel better both for travelers and businesses. 

Here are some of the most significant ways Artificial Intelligence is being used in the tourism industry. 

Travel Chatbots 

Role of Artificial Intelligence in Revolutionizing Tourism
Source: Travel Diary

Multiple travel companies and even hotels have started using chatbots to effectively communicate with their customers. This has not only increased their sales but it has also enhanced customer experience. AI-driven chatbots have made it easier to process booking searches and have almost reduced the involvement of humans in handling booking queries. These also provide tourists with information about a destination, weather conditions, room availability, flight reservation, hotel transfers etc. 

Face Recognition 

From simply unlocking your phone to hassle-free boarding at the airports, facial recognition technology is simplifying life for many. Face recognizing cameras can identify facial features such as eyes, lips, ears and chin to make it one of the best biometric solutions. This can be used for identification at airports, hotels, restaurants etc. For instance, India recently launched the DigiYatra program at some of its airports that will now let the passengers scan their faces to make boarding convenient.

Assistance via Voice Recognition 

A new concept that can transform the travel industry, AI-powered voice recognition can be beneficial for both the guests and hotels. It can be helpful in resolving reception desk requests, automating room controls, voice-enabled calling etc. This can also help the visitors control the AC temperature, turn the lights and television on or off. This technology will not just make the guest’s stay comfortable but it will also reduce the amount a hotel spends on labor. 

Baggage Handling 

Baggage handling powered by Artificial Intelligence has the power to completely transform the tourism sector. You might have already noticed how convenient the automated baggage systems are at the airport. AI-powered baggage handling can use photo identification in order to trace lost baggage or track it when it is in transit. This will ensure you have a hassle-free travel experience during your holiday or business trip. 

Robots for Assistance 

Robots for Assistance at BLR Airport
Source: passengerterminaltoday

With the advent of technology, people are opting for self-service options. Be it businesses in the travel industry or tourists, most people are opting for virtual assistants or robots. These AI-powered machines can not just greet people at hotels or airports but they can also communicate in multiple languages. This could be helpful for people on business trips. Apart from giving instructions or information, these robots can also be used in carrying the luggage. Many airports have already started using robots for assisting passengers. For instance, Kempegowda International Airport in Bangalore introduced robots with AI technology last year. This was to help people with queries related to flight status, directions, finding food etc. These robots were popular among passengers and many shared videos on social media. 

We are still unsure whether Artificial Intelligence will replace human involvement completely but we are sure that you will get the best deals on Indian Eagle’s cheap business class flights. So, if you are planning to travel from USA to India, you know where to go! 

With a lot to improve, Artificial Intelligence is likely to transform the tourism industry thereby benefiting both the tourists and the businesses. What are your views on Artificial Intelligence? Comment below and share your thoughts with us!

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