Award-winning airline, Qatar Airways is renowned to offer a luxurious experience to all its passengers. Be it the Qatar Airways inflight entertainment, comfortable seats, world-class inflight menu or its loyalty program, the airline leaves no stone unturned to enhance passenger services. As the world is embracing technology, Qatar Airways is also implementing artificial intelligence not only to improve operations but to further improve travel experience. Be it through innovative applications like Sama, the world’s first AI-powered digital human cabin crew or immersive platforms like QVerse, the airline is redefining travel. Continue reading to know how Qatar Airways AI can make your journey better and exciting.
Introduction of Sama: An AI-Powered Digital Cabin Crew
Sama is Qatar Airways’ AI-driven virtual cabin crew member, which was introduced in 2024. It is accessible through the airline’s website, mobile app, and QVerse platform. Interestingly, Sama assists Qatar Airways passengers with booking, check-in and even in-flight services. The digital cabin crew also communicates in multiple languages, including English and Arabic. This provides personalized interactions that mirror human conversation.
Launch of QVerse: An Immersive Virtual Travel Experience
QVerse is Qatar Airways’ metaverse platform that provides a virtual reality tour of the airline’s products and services. Qatar Airways passengers can not just explore aircraft interiors but check out lounges and seating options as well, aiding in informed decision-making. This immersive experience enhances customer engagement and satisfaction.
AI-Driven Booking and Personalization
Qatar Airways unveiled an AI-powered booking experience featuring Sama at the Web Summit Qatar 2025. This system allows Qatar Airways passengers to interact with Sama through voice and chat. It helps them receive tailored itineraries and real-time updates for Qatar Airways flights. The AI assistant simplifies the booking process, making it more intuitive and personalized.
Multilingual Support and Cultural Relevance
As it has a diverse passenger base, Qatar Airways has enhanced Sama’s capabilities to include various Arabic dialects. This development ensures more intuitive and personal communication with travelers across the Arab world. It reflects the airline’s commitment to cultural relevance.
Also Read: Qatar Airways Starlink WiFi
Interactive AI Campaigns
Qatar Airways has also recently launched innovative AI-driven campaigns. For instance, the “AI Adventure” film, where viewers can become the star of the commercial, was a hit with the passengers. Using advanced AI technology, the characters in the film adapt to the viewer’s appearance. This Qatar Airways AI created a personalized and engaging experience.
Improving Operational Efficiency
Qatar Airways AI integration through Sama contributes to operational efficiency by handling routine inquiries and tasks. This allows human cabin crew to focus on more complex and personalized aspects of passenger service, thereby improving overall efficiency and service quality.
Qatar Airways artificial intelligence initiatives will further improve the passenger experience. Future innovations may include expanded language support and more immersive virtual experiences. This will provide Qatar Airways passengers a more personalized, efficient, and engaging travel experience.
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