As the aviation industry continues to adopt new technologies to redefine air travel, metaverse is no longer just a tech trend. Several leading airlines have already begun using metaverse to improve passenger experience. Airlines are blending 3D spaces, virtual reality, and digital avatars to provide passengers with a smarter and more immersive flying experience. Qatar Airways and Emirates are two prominent airlines using metaverse to make flights fun and interactive.
Continue reading to know how these two Middle Eastern giants are changing the game. But before that, know what is metaverse.
What Is the Metaverse?
The metaverse is a digital world. It’s a 3D space where users interact using avatars. It merges physical and virtual reality. In aviation, the metaverse is helping airlines enhance services beyond the aircraft cabin.
How is Emirates using metaverse to improve passenger experience?
Emirates was one of the first airlines to publicly invest in the metaverse technology. In 2022, the airline announced a major plan to build immersive experiences for its passengers. The airline’s goal is simple: to offer a rich virtual journey even before boarding begins.
3D Cabin and Aircraft Experience
Emirates passengers can have a 3D seat map virtual experience for Airbus A380 and even Boeing 777 aircraft. It lets Emirates passengers explore the cabin before booking. You can view First, Business, and Economy Class layouts in detail. The interactive tool shows seat positions, legroom, and amenities. It works on all devices without needing an app. This helps travelers make informed seat choices. Emirates uses this tool to enhance transparency and passenger satisfaction through technology. It’s a smart upgrade for booking comfort.
Emirates Pavilion in the Metaverse
Emirates created a virtual version of its Expo 2020 pavilion. Passengers and aviation enthusiasts can explore it through VR. The digital pavilion features future aircraft models, interactive displays, and a sneak peek into Emirates’ sustainability goals. According to many, this isn’t just a tour. It’s a brand experience, designed to build a deeper connection with flyers.
NFTs and Loyalty Integration
Emirates is also exploring NFTs (non-fungible tokens). These are digital collectibles that passengers can buy, sell, or trade. In the future, these NFTs may be tied to seat upgrades, lounge access, or exclusive offers; turning loyalty points into digital assets.
Also Read: Metaverse and Airport Lounges
How is Qatar Airways using metaverse to improve passenger experience?
Qatar Airways is among the top airlines using the metaverse to elevate and transform the passenger experience. The airline has rightly named their metaverse as the QVerse and made it accessible to both web and VR users.
Qatar Airways’ Virtual Cabin Crew: Sama
The virtual assistant, Sama, will greet you as you enter the immersive QVerse. Designed using metahuman technology, Sama is Qatar Airways first virtual cabin crew who receives Qatar Airways passengers as warmly as any human crew member. Sama offers virtual tours of the cabin by taking you through the Qatar Airways’ QSuite and Economy Class seating. Sama also guides passengers through the onboard experience, bringing a human touch to the digital world.
Explore Hamad International Airport Virtually
Did you know that Qatar Airways has even created a virtual version of Hamad International Airport? Interested passengers traveling through Qatar Airways flights can navigate the terminal, check lounge areas, or even simulate boarding. This is helpful for travelers who are nervous or those who are unfamiliar with large airports.
The virtual airport includes real-time updates and several other interactive features. Furthermore, it’s especially useful for those with accessibility needs.
Also Read: How Qatar Airways is Using AI
As leading airlines using metaverse in aviation, Emirates and Qatar Airways are setting benchmarks. They’re not just competing on comfort or food anymore. But as leading Gulf carriers they are competing on technology and experience.
Metaverse technology is truly redefining how we think about travel. It’s no longer limited to physical space. With the help of virtual environments, airlines like Emirates and Qatar Airways are making every stage of the journey interactive, informative, and enjoyable.
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